Insight

               At present, along with increasing self-awareness and awareness of the user, business operators are increasingly trying to adapt their products to their interests and requirements. The demand for safe and quality food is increasing substantially, and manufacturers are trying their best to modify and improve their products. The number of consumers focusing on special diets is also increasing, for example: gluten-free sausages or bread-cookies, lactose-free milk, foods containing less sugar, fat and salt, etc.
              In addition to the reasons mentioned above, another reason why new foods are created is a change in the target market. A food product should always be aligned with the target market. As an example, we can cite the so-called "population aging". In England and Japan, the average life expectancy of the population is increasing significantly. Life expectancy in Japan is projected to increase to 90.9 years by 2050, up from 82.9 years in 2000.
               Aged people lose their sense of taste and therefore it is difficult for them to properly perceive the taste of food and its other organoleptic indicators. Because of this, some companies produce special food products for elderly consumers, which are enriched with fiber substances and microelements: iron, calcium, potassium, various vitamins. In addition, the food product intended for such a consumer has a specific consistency and texture, in particular, it is relatively easier to chew.
               Multiculturalism is another essential reason why the target market is changing. If we consider the example of our country, it is obvious that the number of citizens of foreign countries is increasing significantly. We meet more and more Asian people, which is why the demand for Asian cuisine is naturally increasing. When a person following the Muslim religion wants to buy/consume food products outside, he looks for Halal products. The number of similar food establishments has increased in Tbilisi.
               Another reason for creating a new food product is technological development. Due to constant technological development, new production methods are naturally created. For example, the existence of a microwave oven and its active use by residents increased the number and type of products prepared in this type of oven, in particular, the type of product packaging and its preparation time changed.
              When talking about the preparation time of the product, it should be noted that products are mostly ready for consumption and only a few simple steps may be required by the consumer before the product can be consumed directly. For example, for a long time now there have been pre-made premixes on the market that only need to add water, or coffee capsules that prepare the final product in a few seconds using a coffee machine.
             In addition to all the reasons listed above, the main motive for business operators and companies to create new products is to increase the company's success and competitiveness, and therefore revenues.
             The creation of new food products depends on different disciplines. First, we must consider the challenges facing the manufacturer.
             Technological pressure:              Market impact:           In addition, there are certain problems that manufacturers have to solve during product creation/development. specifically:            In addition, during the creation/development of the product, the following should be taken into account:            A business operator must ensure that each department is functioning properly and fulfilling its assigned duties.
           There are several ways to create and improve a food product: